    *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

    :root {
      --bg:           #FFFFFF;
      --bg-alt:       #EEF2F6;   /* darker than before */
      --bg-tint:      #FFF7ED;
      --bg-cool:      #E2E8F0;
      --bg-navy:      #0F172A;

      --navy:         #203B73;
      --navy-dark:    #0F172A;
      --orange:       #F7931E;
      --orange-dark:  #D97706;

      --text:         #0F172A;
      --text-body:    #334155;
      --text-muted:   #64748B;
      --text-dim:     #94A3B8;

      --border:       #E2E8F0;
      --border-strong:#CBD5E1;

      --success:      #059669;
      --danger:       #DC2626;
      --warning:      #D97706;

      --shadow-sm:    0 1px 2px rgba(15, 23, 42, 0.04);
      --shadow:       0 4px 16px rgba(15, 23, 42, 0.06);
      --shadow-md:    0 8px 28px rgba(15, 23, 42, 0.08);
      --shadow-lg:    0 16px 48px rgba(15, 23, 42, 0.12);
    }

    html { scroll-behavior: smooth; }
    [id] { scroll-margin-top: 88px; }

    body {
      font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
      color: var(--text-body);
      background: var(--bg);
      line-height: 1.55;
      -webkit-font-smoothing: antialiased;
      font-size: 16px;
      overflow-x: hidden;
    }
    img, svg { max-width: 100%; }

    .container {
      max-width: 1240px;
      margin: 0 auto;
      padding: 0 24px;
    }
    .container--narrow { max-width: 860px; }
    @media (max-width: 480px) {
      .container { padding: 0 16px; }
    }

    a.src {
      color: inherit;
      text-decoration: none;
      border-bottom: 1px dotted currentColor;
      transition: color 0.15s ease, border-color 0.15s ease;
    }
    a.src:hover { color: var(--orange); border-bottom-color: var(--orange); }

    /* ============ HEADER / NAV ============ */
    header.site-header {
      position: sticky;
      top: 0;
      z-index: 40;
      background: rgba(255, 255, 255, 0.78);
      -webkit-backdrop-filter: saturate(1.6) blur(14px);
      backdrop-filter: saturate(1.6) blur(14px);
      border-bottom: 1px solid transparent;
      box-shadow: 0 0 0 rgba(15, 23, 42, 0);
      transition: box-shadow 0.25s ease, border-color 0.25s ease, background 0.25s ease;
    }
    header.site-header.scrolled {
      background: rgba(255, 255, 255, 0.92);
      border-bottom-color: var(--border);
      box-shadow: 0 4px 20px rgba(15, 23, 42, 0.05);
    }
    .site-header__inner {
      display: flex;
      align-items: center;
      justify-content: space-between;
      height: 72px;
    }

    /* Brand lockup */
    .site-header__brand {
      display: flex; align-items: center; gap: 10px;
      text-decoration: none;
      transition: opacity 0.2s ease;
    }
    .site-header__brand img { height: 28px; width: auto; display: block; }
    .site-header__brand:hover { opacity: 0.85; }

    /* Nav */
    .site-header__nav {
      display: flex; gap: 36px; align-items: center;
      height: 100%;
    }
    .site-header__nav a {
      position: relative;
      color: var(--text-body);
      text-decoration: none;
      font-size: 14px;
      font-weight: 500;
      letter-spacing: -0.01em;
      padding: 26px 0;
      transition: color 0.18s ease;
    }
    .site-header__nav a::after {
      content: '';
      position: absolute;
      left: 0;
      right: 100%;
      bottom: 22px;
      height: 2px;
      background: var(--orange);
      border-radius: 2px;
      transition: right 0.28s cubic-bezier(0.4, 0, 0.2, 1);
    }
    .site-header__nav a:hover {
      color: var(--navy);
    }
    .site-header__nav a:hover::after {
      right: 0;
    }
    .site-header__nav a.is-active {
      color: var(--navy);
      font-weight: 600;
    }
    .site-header__nav a.is-active::after {
      right: 0;
    }

    /* Divider between nav and actions */
    .site-header__actions {
      display: flex; align-items: center; gap: 12px;
      position: relative;
      padding-left: 20px;
    }
    .site-header__menu-btn {
      display: none;
      align-items: center;
      justify-content: center;
      width: 44px;
      height: 44px;
      border-radius: 8px;
      border: 1px solid var(--border-strong);
      background: white;
      color: var(--text);
      cursor: pointer;
      transition: border-color 0.18s ease, background 0.18s ease, color 0.18s ease;
    }
    .site-header__menu-btn:hover {
      border-color: var(--navy);
      color: var(--navy);
      background: var(--bg-alt);
    }
    .site-header__menu-btn svg { width: 18px; height: 18px; }
    .site-header__mobile-panel {
      display: none;
      position: fixed;
      left: 0;
      right: 0;
      top: 72px;
      z-index: 45;
      background: rgba(255, 255, 255, 0.98);
      border-top: 1px solid var(--border);
      border-bottom: 1px solid var(--border);
      box-shadow: 0 14px 34px rgba(15, 23, 42, 0.12);
      max-height: calc(100vh - 72px);
      overflow-y: auto;
      -webkit-overflow-scrolling: touch;
    }
    .site-header__mobile-panel-inner {
      max-width: 1240px;
      margin: 0 auto;
      padding: 14px 24px 20px;
      display: grid;
      gap: 8px;
    }
    @media (max-width: 480px) {
      .site-header__mobile-panel-inner { padding: 14px 16px 20px; }
    }
    .site-header__mobile-link {
      display: block;
      text-decoration: none;
      color: var(--text);
      font-weight: 600;
      font-size: 16px;
      padding: 12px 8px;
      border-radius: 8px;
      min-height: 44px;
    }
    .site-header__mobile-link:hover { background: var(--bg-alt); color: var(--navy); }
    .site-header__mobile-actions {
      border-top: 1px solid var(--border);
      margin-top: 8px;
      padding-top: 12px;
      display: grid;
      gap: 10px;
    }
    .site-header.mobile-open .site-header__mobile-panel { display: block; }
    body.mobile-menu-open { overflow: hidden; }
    .site-header__actions::before {
      content: '';
      position: absolute;
      left: 0;
      top: 50%;
      transform: translateY(-50%);
      width: 1px;
      height: 22px;
      background: var(--border);
    }
    @media (max-width: 800px) { .site-header__actions::before { display: none; } }

    /* Sign in */
    .site-header__signin {
      display: inline-flex;
      align-items: center;
      gap: 7px;
      color: var(--text);
      text-decoration: none;
      font-size: 14px;
      font-weight: 600;
      padding: 8px 14px 8px 13px;
      border-radius: 8px;
      border: 1px solid var(--border-strong);
      min-height: 44px;
      white-space: nowrap;
      transition: color 0.18s ease, border-color 0.18s ease, background 0.18s ease, transform 0.18s ease;
    }
    .site-header__signin svg {
      width: 14px; height: 14px;
      transition: transform 0.2s ease;
    }
    .site-header__signin:hover {
      color: var(--navy);
      border-color: var(--navy);
      background: var(--bg-alt);
      transform: translateY(-1px);
    }
    .site-header__signin:hover svg { transform: translateX(2px); }

    /* Book-a-demo CTA */
    .site-header__cta {
      position: relative;
      display: inline-flex;
      align-items: center;
      gap: 7px;
      background: var(--navy);
      color: white;
      padding: 10px 18px;
      border-radius: 8px;
      text-decoration: none;
      font-size: 14px;
      font-weight: 600;
      min-height: 44px;
      white-space: nowrap;
      letter-spacing: -0.01em;
      box-shadow: 0 1px 2px rgba(15, 23, 42, 0.06), 0 4px 12px rgba(32, 59, 115, 0);
      transition: background 0.2s ease, transform 0.18s ease, box-shadow 0.25s ease;
    }
    .site-header__cta:hover {
      background: var(--navy-dark);
      transform: translateY(-1px);
      box-shadow: 0 2px 4px rgba(15, 23, 42, 0.1), 0 10px 24px rgba(32, 59, 115, 0.22);
    }

    @media (max-width: 800px) {
      header.site-header {
        -webkit-backdrop-filter: none;
        backdrop-filter: none;
        background: rgba(255, 255, 255, 0.95);
      }
      .site-header__nav { display: none; }
      .site-header.site-header--has-mobile-menu .site-header__actions { display: none; }
      .site-header__menu-btn { display: inline-flex; }
      .site-header__actions { padding-left: 0; }
    }
    @media (max-width: 520px) {
      .site-header__signin span { display: none; }
      .site-header__signin { padding: 8px 10px; }
    }

    /* ============ SECTION SCAFFOLD ============ */
    section { padding: 96px 0; position: relative; }
    section.tight { padding: 72px 0; }
    section.alt { background: var(--bg-alt); }
    section.dark {
      background: var(--bg-navy);
      color: #E2E8F0;
    }
    section.dark .section-label { color: var(--orange); }
    section.dark h2 { color: white; }
    section.dark p.section-lead { color: #CBD5E1; }

    @media (max-width: 720px) { section { padding: 64px 0; } }

    .section-label {
      font-size: 12px;
      font-weight: 700;
      letter-spacing: 2px;
      text-transform: uppercase;
      color: var(--orange);
      margin-bottom: 16px;
      display: block;
    }
    h1, h2, h3, h4 { color: var(--text); letter-spacing: -0.02em; font-weight: 800; }
    h2 {
      font-size: 40px;
      line-height: 1.15;
      margin-bottom: 20px;
    }
    h2.centered { text-align: center; }
    h3 { font-size: 22px; line-height: 1.25; margin-bottom: 10px; }
    p.section-lead {
      font-size: 19px;
      color: var(--text-muted);
      line-height: 1.6;
      max-width: 720px;
      margin-bottom: 56px;
    }
    p.section-lead.centered { margin-left: auto; margin-right: auto; text-align: center; }

    @media (max-width: 720px) {
      h2 { font-size: 30px; }
      p.section-lead { font-size: 17px; margin-bottom: 40px; }
    }

    /* ============ HERO ============ */
    .hero {
      padding: 88px 0 88px;
      background:
        radial-gradient(900px circle at 85% 10%, rgba(247, 147, 30, 0.07), transparent 55%),
        radial-gradient(800px circle at 10% 90%, rgba(32, 59, 115, 0.05), transparent 55%),
        var(--bg);
      position: relative;
    }
    .hero-grid {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 56px;
      align-items: center;
    }
    @media (max-width: 1000px) { .hero-grid { grid-template-columns: 1fr; gap: 48px; } }

    .hero-eyebrow {
      display: inline-flex;
      align-items: center;
      gap: 8px;
      font-size: 12px;
      font-weight: 700;
      letter-spacing: 1.8px;
      text-transform: uppercase;
      color: var(--orange);
      padding: 6px 12px;
      background: var(--bg-tint);
      border-radius: 100px;
      margin-bottom: 24px;
    }
    .hero-eyebrow::before {
      content: '';
      width: 6px; height: 6px; border-radius: 50%;
      background: var(--orange);
    }
    .hero h1 {
      font-size: 60px;
      line-height: 1.05;
      letter-spacing: -0.03em;
      color: var(--text);
      margin-bottom: 20px;
    }
    .hero h1 em { font-style: normal; color: var(--orange); }
    @media (max-width: 720px) { .hero h1 { font-size: 42px; } }

    .hero-subhead {
      font-size: 19px;
      color: var(--text-muted);
      line-height: 1.55;
      min-height: 96px;
      margin-bottom: 32px;
      transition: opacity 0.55s ease;
    }
    @media (max-width: 720px) { .hero-subhead { font-size: 16px; min-height: 120px; } }

    .hero-ctas { display: flex; gap: 12px; flex-wrap: wrap; margin-bottom: 36px; }
    @media (max-width: 420px) {
      .hero-ctas { flex-direction: column; align-items: stretch; }
      .hero-ctas .btn { justify-content: center; }
    }
    .btn {
      display: inline-flex;
      align-items: center;
      gap: 8px;
      padding: 14px 24px;
      border-radius: 8px;
      font-weight: 600;
      font-size: 15px;
      min-height: 44px;
      text-decoration: none;
      transition: transform 0.12s ease, box-shadow 0.15s ease, background 0.15s ease;
      border: 1px solid transparent;
      cursor: pointer;
    }
    .btn-primary {
      background: var(--orange);
      color: white;
      box-shadow: 0 1px 3px rgba(247, 147, 30, 0.35), 0 6px 16px rgba(247, 147, 30, 0.2);
    }
    .btn-primary:hover {
      background: var(--orange-dark);
      transform: translateY(-1px);
      box-shadow: 0 2px 4px rgba(247, 147, 30, 0.4), 0 10px 22px rgba(247, 147, 30, 0.22);
    }
    .btn-ghost {
      background: white;
      color: var(--text);
      border-color: var(--border-strong);
    }
    .btn-ghost:hover { border-color: var(--navy); color: var(--navy); }
    .btn-dark { background: var(--navy); color: white; }
    .btn-dark:hover { background: var(--navy-dark); transform: translateY(-1px); }

    .hero-stats {
      display: grid;
      grid-template-columns: repeat(3, 1fr);
      gap: 20px;
      padding-top: 32px;
      border-top: 1px solid var(--border);
    }
    @media (max-width: 560px) { .hero-stats { grid-template-columns: 1fr; } }
    .hero-stat__value {
      font-size: 28px;
      font-weight: 800;
      color: var(--navy);
      letter-spacing: -0.03em;
      line-height: 1.1;
      margin-bottom: 4px;
    }
    .hero-stat__label { font-size: 12px; color: var(--text-muted); line-height: 1.4; }
    .hero-stat__source { font-size: 11px; color: var(--text-dim); margin-top: 2px; }

    /* Hero visual — much larger now */
    .hero-visual { position: relative; width: 100%; }
    @media (max-width: 720px) {
      .hero-visual svg { max-height: 420px; }
    }

    /* ============ THE MISSING LINK (PROBLEM) ============ */
    .problem-grid {
      display: grid;
      grid-template-columns: 1fr 1fr 1fr;
      gap: 28px;
      align-items: stretch;
      margin-top: 48px;
    }
    @media (max-width: 900px) { .problem-grid { grid-template-columns: 1fr; } }
    .problem-system {
      background: white;
      border: 1px solid var(--border);
      border-radius: 14px;
      padding: 32px 28px;
      position: relative;
    }
    .problem-system h3 { color: var(--navy); margin-bottom: 6px; }
    .problem-system .sys-label { font-size: 12px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: var(--text-muted); margin-bottom: 10px; display: block; }
    .problem-system p { font-size: 15px; color: var(--text-body); }
    .problem-system ul { margin-top: 14px; list-style: none; }
    .problem-system ul li { font-size: 13px; padding: 4px 0; color: var(--text-muted); }
    .problem-system ul li::before { content: '•'; margin-right: 8px; color: var(--text-dim); }

    .problem-link {
      background: linear-gradient(135deg, var(--navy), #0F172A);
      border: none;
      color: white;
      position: relative;
    }
    .problem-link::before,
    .problem-link::after {
      content: '';
      position: absolute;
      width: 28px; height: 2px;
      background: var(--orange);
      top: 50%; transform: translateY(-50%);
    }
    .problem-link::before { left: -28px; }
    .problem-link::after  { right: -28px; }
    @media (max-width: 900px) { .problem-link::before, .problem-link::after { display: none; } }
    .problem-link h3 { color: white; }
    .problem-link p { color: #CBD5E1; }
    .problem-link .sys-label { color: var(--orange); }
    .problem-link .pulse {
      width: 10px; height: 10px; border-radius: 50%;
      background: var(--orange);
      box-shadow: 0 0 0 0 rgba(247, 147, 30, 0.5);
      animation: pulse 2s infinite;
      position: absolute; top: 20px; right: 20px;
    }
    @keyframes pulse {
      0%   { box-shadow: 0 0 0 0   rgba(247, 147, 30, 0.55); }
      70%  { box-shadow: 0 0 0 14px rgba(247, 147, 30, 0); }
      100% { box-shadow: 0 0 0 0   rgba(247, 147, 30, 0); }
    }

    /* ============ CLOSED LOOP ============ */
    .loop-grid {
      display: grid;
      grid-template-columns: repeat(7, 1fr);
      gap: 14px;
      margin-top: 56px;
      position: relative;
    }
    @media (max-width: 1000px) { .loop-grid { grid-template-columns: repeat(4, 1fr); row-gap: 24px; } }
    @media (max-width: 620px)  { .loop-grid { grid-template-columns: repeat(2, 1fr); } }

    .loop-step {
      background: white;
      border: 1px solid var(--border);
      border-radius: 12px;
      padding: 22px 18px;
      text-align: center;
      position: relative;
      transition: border-color 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease;
    }
    .loop-step:hover {
      border-color: var(--orange);
      transform: translateY(-2px);
      box-shadow: var(--shadow);
    }
    .loop-step__num {
      display: inline-flex;
      align-items: center;
      justify-content: center;
      width: 32px; height: 32px;
      border-radius: 50%;
      background: var(--bg-tint);
      color: var(--orange);
      font-weight: 800;
      font-size: 14px;
      margin-bottom: 12px;
      letter-spacing: -0.5px;
    }
    .loop-step__title {
      font-size: 15px;
      font-weight: 700;
      color: var(--navy);
      margin-bottom: 6px;
    }
    .loop-step__desc { font-size: 12px; color: var(--text-muted); line-height: 1.45; }

    .loop-feedback {
      display: flex;
      align-items: center;
      justify-content: center;
      gap: 12px;
      text-align: center;
      margin-top: 48px;
      padding: 20px 28px;
      background: linear-gradient(135deg, var(--bg-tint), rgba(255, 247, 237, 0.3));
      border: 1px solid rgba(247, 147, 30, 0.2);
      border-radius: 100px;
      max-width: 640px;
      margin-left: auto;
      margin-right: auto;
      font-size: 15px;
      color: var(--text);
      font-style: italic;
    }
    @media (max-width: 560px) {
      .loop-feedback {
        border-radius: 14px;
        padding: 16px;
        text-align: left;
      }
    }
    .loop-feedback__icon {
      width: 28px; height: 28px; border-radius: 50%;
      background: var(--orange);
      display: inline-flex; align-items: center; justify-content: center;
      color: white; font-weight: 800; font-size: 16px;
      animation: spin 6s linear infinite;
      flex-shrink: 0;
    }
    @keyframes spin {
      from { transform: rotate(0deg); }
      to   { transform: rotate(360deg); }
    }
    @media (prefers-reduced-motion: reduce) {
      .loop-feedback__icon { animation: none; }
    }

    /* ============ AUDIENCE SELECTOR ============ */
    .selector-grid {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 24px;
      margin-top: 48px;
    }
    @media (max-width: 780px) { .selector-grid { grid-template-columns: 1fr; } }

    .selector-card {
      position: relative;
      display: flex;
      flex-direction: column;
      text-decoration: none;
      color: var(--text);
      background: white;
      border: 1px solid var(--border);
      border-radius: 16px;
      padding: 36px 32px 32px;
      min-height: 340px;
      overflow: hidden;
      transition: transform 0.2s ease, border-color 0.2s ease, box-shadow 0.2s ease;
    }
    .selector-card::before {
      content: '';
      position: absolute;
      inset: 0;
      background: linear-gradient(135deg, rgba(247, 147, 30, 0.06), transparent 60%);
      opacity: 0;
      transition: opacity 0.25s ease;
      pointer-events: none;
    }
    .selector-card:hover {
      transform: translateY(-4px);
      border-color: var(--orange);
      box-shadow: var(--shadow-md);
    }
    .selector-card:hover::before { opacity: 1; }

    .selector-icon {
      width: 56px; height: 56px;
      border-radius: 12px;
      background: var(--bg-tint);
      border: 1px solid rgba(247, 147, 30, 0.3);
      display: flex; align-items: center; justify-content: center;
      margin-bottom: 24px;
    }
    .selector-card .ey {
      font-size: 11px; font-weight: 700; letter-spacing: 1.8px; text-transform: uppercase;
      color: var(--text-muted); margin-bottom: 6px;
    }
    .selector-card h3 {
      font-size: 28px; font-weight: 800; color: var(--text); letter-spacing: -0.4px; line-height: 1.15;
      margin-bottom: 16px;
    }
    .selector-card p { color: var(--text-body); font-size: 15px; line-height: 1.55; margin-bottom: 28px; flex: 1; }
    .selector-card .signals { display: flex; flex-wrap: wrap; gap: 6px; margin-bottom: 24px; }
    .selector-card .signal {
      font-size: 11px; font-weight: 600; padding: 4px 10px;
      background: var(--bg-cool); color: var(--text-body); border-radius: 100px;
    }
    .selector-card .cta {
      display: inline-flex; align-items: center; gap: 8px;
      color: var(--orange); font-weight: 600; font-size: 14px;
      letter-spacing: 0.2px;
    }
    .selector-card .cta .arr { transition: transform 0.2s ease; }
    .selector-card:hover .cta .arr { transform: translateX(4px); }

    /* ============ TWO-FOLD ============ */
    .twofold-grid {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 28px;
      margin-top: 56px;
    }
    @media (max-width: 900px) { .twofold-grid { grid-template-columns: 1fr; } }
    .twofold-card {
      background: white;
      border: 1px solid var(--border);
      border-radius: 16px;
      padding: 40px;
      position: relative;
      overflow: hidden;
    }
    .twofold-card__tag {
      position: absolute; top: 20px; right: 20px;
      font-size: 10px; font-weight: 800; letter-spacing: 1.5px;
      color: var(--orange); padding: 4px 10px; background: var(--bg-tint);
      border-radius: 100px;
    }
    .twofold-card h3 { font-size: 26px; margin-bottom: 14px; color: var(--navy); }
    .twofold-card p.lead { color: var(--text-body); font-size: 16px; margin-bottom: 24px; line-height: 1.55; }
    .twofold-card .capabilities { list-style: none; }
    .twofold-card .capabilities li {
      display: flex; gap: 12px; padding: 10px 0;
      border-top: 1px solid var(--border);
      align-items: flex-start;
    }
    .twofold-card .capabilities li:first-child { border-top: none; }
    .twofold-card .capabilities .cap-icon {
      flex-shrink: 0; width: 22px; height: 22px; border-radius: 6px;
      background: var(--bg-tint); display: flex; align-items: center; justify-content: center;
      color: var(--orange); font-size: 12px; font-weight: 800;
      margin-top: 1px;
    }
    .twofold-card .capabilities .cap-body strong { color: var(--text); font-weight: 600; display: block; font-size: 14px; }
    .twofold-card .capabilities .cap-body span { color: var(--text-muted); font-size: 13px; }

    /* The "three audiences, three rhythms" band */
    .outcome-band {
      margin-top: 48px;
      padding: 32px;
      background: white;
      border: 1px solid var(--border);
      border-radius: 16px;
    }
    .outcome-band__head {
      text-align: center;
      font-size: 19px;
      font-weight: 700;
      color: var(--text);
      margin-bottom: 28px;
    }
    .outcome-band__head em { color: var(--orange); font-style: normal; }
    .outcome-tiers {
      display: grid;
      grid-template-columns: 1fr 1fr 1fr;
      gap: 0;
    }
    @media (max-width: 820px) { .outcome-tiers { grid-template-columns: 1fr; } }
    .outcome-tier {
      padding: 16px 20px;
      text-align: center;
      border-right: 1px solid var(--border);
    }
    .outcome-tier:last-child { border-right: none; }
    @media (max-width: 820px) {
      .outcome-tier { border-right: none; border-bottom: 1px solid var(--border); padding: 20px 16px; }
      .outcome-tier:last-child { border-bottom: none; }
    }
    .outcome-tier__cadence {
      font-size: 11px; font-weight: 800; letter-spacing: 1.8px; color: var(--orange);
      margin-bottom: 4px;
    }
    .outcome-tier__aud {
      font-size: 16px; font-weight: 700; color: var(--navy);
      margin-bottom: 8px;
    }
    .outcome-tier__outcome {
      font-size: 13px; color: var(--text-muted); line-height: 1.5;
    }
    .outcome-tier__outcome b { color: var(--text); font-weight: 600; }

    /* ============ CADENCE ============ */
    .cadence-grid {
      display: grid;
      grid-template-columns: repeat(3, 1fr);
      gap: 20px;
      margin-top: 56px;
    }
    @media (max-width: 880px) { .cadence-grid { grid-template-columns: 1fr; } }

    .cadence-card {
      background: white;
      border: 1px solid var(--border);
      border-radius: 14px;
      padding: 28px;
      position: relative;
      transition: transform 0.2s ease, box-shadow 0.2s ease;
    }
    .cadence-card:hover { transform: translateY(-3px); box-shadow: var(--shadow); }
    .cadence-card .cad-cadence {
      display: inline-block; padding: 4px 10px;
      background: var(--bg-cool); color: var(--navy);
      font-size: 11px; font-weight: 800; letter-spacing: 1.5px; text-transform: uppercase;
      border-radius: 100px; margin-bottom: 16px;
    }
    .cadence-card h3 { font-size: 20px; margin-bottom: 8px; }
    .cadence-card p.cad-role { font-size: 13px; color: var(--text-muted); margin-bottom: 16px; }
    .cadence-card .cad-format {
      padding: 10px 14px;
      background: #F8FAFC;
      border-left: 3px solid var(--orange);
      border-radius: 0 6px 6px 0;
      margin-bottom: 14px;
    }
    .cadence-card .cad-format .cf-label {
      font-size: 10px; font-weight: 800; letter-spacing: 1.5px; color: var(--orange);
      display: block; margin-bottom: 2px;
    }
    .cadence-card .cad-format .cf-name { font-size: 14px; font-weight: 600; color: var(--text); }
    .cadence-card .cad-contents { list-style: none; font-size: 13px; color: var(--text-body); }
    .cadence-card .cad-contents li { padding: 5px 0 5px 20px; position: relative; }
    .cadence-card .cad-contents li::before {
      content: '✓'; position: absolute; left: 0; color: var(--success); font-weight: 700;
    }

    .cadence-note {
      text-align: center;
      margin-top: 36px;
      font-size: 14px;
      color: var(--text-muted);
      max-width: 640px;
      margin-left: auto; margin-right: auto;
    }
    .cadence-note b { color: var(--navy); font-weight: 600; }

    /* ============ UNDER THE HOOD (replaces old "AI Learns") ============ */
    .learn-grid {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 56px;
      align-items: center;
      margin-top: 48px;
    }
    @media (max-width: 900px) { .learn-grid { grid-template-columns: 1fr; gap: 40px; } }
    .learn-visual {
      background: white;
      border: 1px solid var(--border);
      border-radius: 16px;
      padding: 32px;
      box-shadow: var(--shadow);
    }
    .learn-ramp {
      display: flex; align-items: flex-end; gap: 8px;
      height: 180px; margin-bottom: 24px;
    }
    .learn-ramp__bar {
      flex: 1; background: var(--bg-cool); border-radius: 4px 4px 0 0;
      position: relative; transition: background 0.2s ease;
    }
    .learn-ramp__bar.active { background: linear-gradient(180deg, var(--orange), #FFB84D); }
    .learn-ramp__bar.current { background: linear-gradient(180deg, var(--navy), #3B5998); }
    .learn-ramp__label {
      position: absolute; bottom: -24px; left: 50%; transform: translateX(-50%);
      font-size: 10px; font-weight: 700; color: var(--text-muted); white-space: nowrap;
    }
    .learn-ramp__value {
      position: absolute; top: -20px; left: 50%; transform: translateX(-50%);
      font-size: 11px; font-weight: 800; color: var(--navy);
    }
    .learn-stages {
      display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px;
      margin-top: 28px; padding-top: 20px; border-top: 1px solid var(--border);
    }
    .learn-stage {
      text-align: center; padding: 10px 4px;
      background: #F8FAFC; border-radius: 8px;
      font-size: 11px; color: var(--text-muted);
    }
    .learn-stage b { display: block; color: var(--navy); font-size: 13px; margin-bottom: 2px; }

    .learn-points { list-style: none; }
    .learn-points li {
      padding: 14px 0; border-top: 1px solid var(--border);
      display: flex; gap: 14px; align-items: flex-start;
    }
    .learn-points li:first-child { border-top: none; padding-top: 0; }
    .learn-points .lp-num {
      flex-shrink: 0; width: 28px; height: 28px; border-radius: 50%;
      background: var(--bg-tint); color: var(--orange);
      display: flex; align-items: center; justify-content: center;
      font-weight: 800; font-size: 13px;
    }
    .learn-points .lp-body b { display: block; color: var(--text); font-weight: 700; font-size: 15px; margin-bottom: 3px; }
    .learn-points .lp-body span { color: var(--text-body); font-size: 14px; }

    /* ============ THREE WINS ============ */
    .wins-grid {
      display: grid;
      grid-template-columns: repeat(3, 1fr);
      gap: 20px;
      margin-top: 56px;
    }
    @media (max-width: 900px) { .wins-grid { grid-template-columns: 1fr; } }

    .win {
      background: white;
      border: 1px solid var(--border);
      border-radius: 14px;
      padding: 32px 28px;
      transition: transform 0.2s ease, box-shadow 0.2s ease;
    }
    .win:hover { transform: translateY(-3px); box-shadow: var(--shadow); }
    .win__icon {
      width: 48px; height: 48px; border-radius: 12px;
      display: flex; align-items: center; justify-content: center;
      margin-bottom: 20px;
    }
    .win--cost .win__icon { background: var(--bg-tint); color: var(--orange-dark); }
    .win--cx .win__icon   { background: #ECFDF5; color: var(--success); }
    .win--exec .win__icon { background: #EFF6FF; color: var(--navy); }
    .win h3 { font-size: 22px; margin-bottom: 10px; }
    .win p.win-lead { color: var(--text-body); font-size: 15px; margin-bottom: 20px; }
    .win .stat-row { padding: 14px 16px; background: #F8FAFC; border-radius: 10px; margin-bottom: 10px; border-left: 3px solid var(--border-strong); }
    .win--cost .stat-row { border-left-color: var(--orange); }
    .win--cx .stat-row   { border-left-color: var(--success); }
    .win--exec .stat-row { border-left-color: var(--navy); }
    .win .stat-val { font-size: 18px; font-weight: 800; color: var(--navy); letter-spacing: -0.02em; line-height: 1.2; margin-bottom: 2px; }
    .win .stat-lbl { font-size: 12px; color: var(--text-body); line-height: 1.4; }
    .win .stat-src { font-size: 10px; color: var(--text-dim); margin-top: 4px; }

    /* ============ SUITE (6 PILLARS) ============ */
    .suite-grid {
      display: grid;
      grid-template-columns: repeat(3, 1fr);
      gap: 20px;
      margin-top: 56px;
    }
    @media (max-width: 900px) { .suite-grid { grid-template-columns: repeat(2, 1fr); } }
    @media (max-width: 600px) { .suite-grid { grid-template-columns: 1fr; } }

    .pillar {
      background: white;
      border: 1px solid var(--border);
      border-radius: 12px;
      padding: 24px;
      transition: border-color 0.2s ease, transform 0.2s ease;
    }
    .pillar:hover { border-color: var(--orange); transform: translateY(-2px); }
    .pillar__icon {
      width: 40px; height: 40px; border-radius: 10px;
      background: var(--bg-tint); color: var(--orange);
      display: flex; align-items: center; justify-content: center;
      margin-bottom: 16px;
    }
    .pillar h4 { font-size: 17px; font-weight: 700; color: var(--navy); margin-bottom: 8px; }
    .pillar p { font-size: 14px; color: var(--text-body); line-height: 1.5; }

    /* ============ WHY CUSTOMER SCIENCE ============ */
    .why-grid {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 56px;
      align-items: center;
      margin-top: 48px;
    }
    @media (max-width: 900px) { .why-grid { grid-template-columns: 1fr; gap: 36px; } }
    .why-pillars { display: flex; flex-direction: column; gap: 20px; }
    .why-pillar {
      padding: 20px 24px; background: white; border: 1px solid var(--border); border-radius: 12px;
    }
    .why-pillar h4 { color: var(--orange); font-size: 13px; font-weight: 800; letter-spacing: 1.2px; text-transform: uppercase; margin-bottom: 6px; }
    .why-pillar p { color: var(--text-body); font-size: 15px; }

    /* ============ FINAL CTA ============ */
    section.final-cta {
      background: linear-gradient(135deg, #F7931E 0%, #F59E0B 100%);
      color: white;
      padding: 88px 0;
      text-align: center;
    }
    section.final-cta h2 { color: white; font-size: 48px; margin-bottom: 16px; }
    section.final-cta p { color: rgba(255, 255, 255, 0.92); font-size: 19px; margin-bottom: 40px; max-width: 640px; margin-left: auto; margin-right: auto; }
    .final-cta__buttons { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }
    @media (max-width: 420px) {
      .final-cta__buttons { flex-direction: column; align-items: stretch; }
      .final-cta__buttons .btn { justify-content: center; }
    }
    .final-cta__buttons .btn-primary {
      background: white; color: var(--navy); box-shadow: 0 4px 16px rgba(0,0,0,0.14);
    }
    .final-cta__buttons .btn-primary:hover { background: #F8FAFC; transform: translateY(-1px); }
    .final-cta__buttons .btn-ghost {
      background: transparent; color: white; border-color: rgba(255, 255, 255, 0.5);
    }
    .final-cta__buttons .btn-ghost:hover { background: rgba(255, 255, 255, 0.1); border-color: white; color: white; }
    @media (max-width: 720px) { section.final-cta h2 { font-size: 34px; } }

    /* ============ FOOTER ============ */
    footer.site-footer {
      background: var(--bg-navy);
      color: #CBD5E1;
      padding: 56px 0 40px;
    }
    .footer-grid {
      display: grid;
      grid-template-columns: 1.4fr 1fr 1fr 1fr 1fr;
      gap: 40px;
      margin-bottom: 40px;
    }
    @media (max-width: 980px) { .footer-grid { grid-template-columns: 1fr 1fr 1fr; } }
    @media (max-width: 680px) { .footer-grid { grid-template-columns: 1fr 1fr; } }
    @media (max-width: 480px) { .footer-grid { grid-template-columns: 1fr; } }
    .footer-brand img { height: 28px; width: auto; display: block; margin-bottom: 14px; filter: brightness(0) invert(1); }
    .footer-brand p { color: #94A3B8; font-size: 13px; line-height: 1.6; max-width: 280px; }
    .footer-col h5 { color: white; font-size: 13px; font-weight: 700; letter-spacing: 1.2px; text-transform: uppercase; margin-bottom: 16px; }
    .footer-col ul { list-style: none; }
    .footer-col ul li { padding: 5px 0; }
    .footer-col ul li a { color: #94A3B8; text-decoration: none; font-size: 14px; transition: color 0.15s ease; }
    .footer-col ul li a:hover { color: var(--orange); }
    .footer-bottom {
      border-top: 1px solid #1F2937; padding-top: 24px;
      display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 16px;
      font-size: 12px; color: #64748B;
    }
    .footer-bottom a { color: #94A3B8; text-decoration: none; }
    .footer-bottom .built-by { display: flex; align-items: center; gap: 8px; }
    .footer-bottom .built-by img { height: 18px; width: auto; filter: brightness(0) invert(1); opacity: 0.7; }

    /* ============ PARTNER STRIP (homepage, after selector) ============ */
    .partner-strip {
      margin: 32px auto 0;
      max-width: 640px;
      padding: 14px 24px;
      background: white;
      border: 1px solid var(--border);
      border-radius: 100px;
      display: flex;
      align-items: center;
      justify-content: center;
      gap: 14px;
      flex-wrap: wrap;
      font-size: 14px;
      box-shadow: var(--shadow-sm);
    }
    .partner-strip__label {
      color: var(--text-muted);
      font-weight: 500;
    }
    .partner-strip__link {
      color: var(--navy);
      font-weight: 600;
      text-decoration: none;
      transition: color 0.15s ease;
    }
    .partner-strip__link:hover { color: var(--orange); }
    .partner-strip__sep { color: var(--text-dim); }
    @media (max-width: 480px) {
      .partner-strip { flex-direction: column; gap: 6px; border-radius: 14px; padding: 16px; }
      .partner-strip__sep { display: none; }
    }
